Fashion worth thinking about.
This is where we write about the things that matter to us: the fabrics behind what we sell, the brands we stock and why, the broader conversations happening in sustainable fashion. No trend reports. No seasonal lookbooks. Just honest writing about making better choices, understanding what you're wearing, and why independent fashion still matters.
Lyocell, Tencel, and Modal: what's the difference — and which is most sustainable?
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Tencel Lyocell is the most sustainable choice — always look for the trademark
Shein just bought Everlane. Here's what that tells us about the fashion industry.
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Last week, one of the most ironic deals in recent fashion history became official. Shein, the Chinese ultra-fast-fashion giant synonymous with $5 dresses and algorithmically churned trend cycles, has acquired...
The best ethical alternatives to ASOS, Zara, and H&M — a honest guide for 2026
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If you're looking for ethical alternatives to ASOS, Zara, and H&M, here is the practical summary: Explore all brands at Noumenon
Cupro: A Sustainable Alternative to Silk and GOTS vs OEKO-TEX.
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Cupro feels like silk, moves like water, and is made from cotton waste. In this guide we explain what cupro fabric actually is.
HEATWAVE IS HERE: SUMMER PIECES TO BEAT THE HEAT
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Heatwaves are no fun. But there are things we can do to make ourselves more comfortable.
DISCOVER NATURAL BOTANICAL BEAUTY FROM ERE PEREZ
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Simple products made from powerful botanical ingredients to transform, nourish & create wellbeing.
LOOK INSIDE THE CARE // FULLY CURATED POP UP SUMMER EDITION
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A look inside one of the best editions of the pop up in June-July.
EASY WAYS CONSUME CONSCIOUSLY AND REDUCE OUR FOOD WASTE
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Tips on how to be conscious of what we buy and consume to reduce food waste.
CARE // FULLY CURATED POP UP SUMMER EDITION
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Save the date for our upcoming summer edition of the Care // Fully Curated Pop Up from June 15th to July 15th
FUN, EASY DIYs TO REPURPOSE OLD CLOTHING
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With all the time we now have in quarantine, why not spend it up-cycling your old clothing!
EASY AND YUMMY VEGAN RECIPES TO MAKE AT HOME
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Easy, healthy and delicious vegan recipes to give a try, while we are social-distancing from our home.
OUR FAVOURITE INSPIRATIONAL PODCASTS FOR SELF-DEVELOPMENT
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Here are some of our favourite podcasts that we swear by for some much needed inspiration, self-care and positivity.
GUIDE TO SELF-ISOLATION VEGAN SKINCARE ROUTINE
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Practising self-care is more important than ever.
HOW CORONAVIRUS COULD HELP US FIGHT CLIMATE CHANGE
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Coronavirus has cut emissions faster than years of climate negotiations.
INNOVATIONS AND TECHNOLOGICAL ADVANCES IN SUSTAINABLE FASHION
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Innovations that can contribute to effectively reducing the fashion industry's global impact.
TIPS AND TRICKS ON HOW TO WORK EFFECTIVELY FROM HOME
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We have some tips to make working from home productive!
SIMPLE IDEAS TO LIVE MORE SUSTAINABLY (LOW/ZERO WASTE)
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A mindset change and practical tips can make a big difference for the environment.
THE TRUE COST OF FASHION - MUST SEE DOCUMENTARY
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Do you know where your clothing comes from and how it has been produced?
THE BEST VEGAN PLACES TO EAT IN AMSTERDAM
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We've created this list of the best vegan places to eat in Amsterdam to help you find your new favorite plant-based spot.
SUSTAINABLE SATURDAY // #27 HAVE YOU EVER WORN A COUCH BEFORE?
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By Jennifer Lofthouse Silly question, we know, but we are going to guess the answer is probably 'no'. The reason we ask is because we’ve come up with a...
SUSTAINABLE SATURDAY // #24 NOUMENON SKIN CARE LAUNCH
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By Mira Begova “Natural beauty is the best beauty.” Last week during the event of Creative Women Collective, we launched our first hand-made, vegan and zero waste skin care line for...
Ethical Fashion Show Berlin 2017 - The Green Showroom
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By Mira Begova at Ethical Fashion Show Berlin 2017. “It will last forever if you do it right.” That was the slogan of this year’s Ethical Fashion Show Berlin 2017. It is incredible...
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