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We started this year with a lot of optimism, plans, and ideas, to bring forth more awareness about sustainable and fair fashion. One of which is through our Care // Fully Curated pop up, founded by Dena and Claudia. Through this pop up we aim to bring to you curated and hand picked ethical and sustainable brands, that are not only beautiful and sustainably made but also quality products, all under one roof. 

With Covid-19 affecting us all, we had to cancel our spring edition of the pop up in April. Although that was sudden and affected us all, it did not dampen our spirits and we went on to had one of the best editions of the pop up in June-July along with some amazing boss ladies with their sustainable and ethical brands! We thank you for the overwhelming response, which keeps us going in our mission towards a more green and fair future.

For week one we were joined by The Lingerist that aims to offer the best selection of exciting sustainable lingerie brands to serve women of all backgrounds, tastes and sizes. run by the talented Jules. The lovely people at Beauquet were kind enough to provide us with the most gorgeous flower installation and bouquets.

Week two we saw lovely sunny weather and it finally felt like summer! It was a perfect time to shop beautifully crafted sustainable swimwear by Augustine, and handcrafted artisanal sandals by Bottines, perfect for your summer holiday. By Rogue brought us handpicked girl power gorgeousness for the wild and free hearted. They have a variety of fairly made jewellery, clean beauty products, and vintage crystals.

We were also honoured to host the book signing of Nina Pierson's new book on motherhood, Mama'en. An exclusive chance to get a signed copy plus a one on one meet and greet with the boss lady herself. Dutchess Gin and D-drinksLittle Miracles Iced Tea provided us with yummy drinks for the evening.

 Week three we were joined by Floor from Nourished, where they choose the best natural & effective products from Australia, New Zealand & beyond. They make sure you can trust the products are clean & green. It was also a great chance to shop their new own brand dry shampoo, which they have produced locally in Amsterdam in collaboration with Romy Boomsma.

For week four we were joined by the sisters from Solitude Label, who create slow fashion jewelry and bags with their own bare hands, and a new label to watch, Good Krama, an ethically conscious fashion label inspired by Cambodia’s most versatile textile: The krama. 

All in all, it was a great month of fashion, meeting new people and spreading more awareness about sustainable fashion, which we feel is needed now more than ever. We would like to thank everyone who made this possible, and for visiting us and supporting local and fair fashion. Be sure to join us next for our winter edition, and follow us on Instagram for more updates!


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