By Mira Begova at Ethical Fashion Show Berlin 2017. “It will last forever if you do it right.”
That was the slogan of this year’s Ethical Fashion Show Berlin 2017. It is incredible how time is flying. One year ago we participated at the Green Showroom @ Berlin for the first time and here we were again, driving with a full van of positive people and vegan vibes all the way from Amsterdam to Berlin. We are so thankful for the opportunity we received to share such an enriching experience with all of our creative partners in crime Dena Simaite, Sandie Ngoyi, Mira Begova & Eddie Dimitrov. We could not have dreamed for a better team that, as we managed to drive a van more than 8 hours, build up a stand on the same day, and still look representative while doing it. Because we believe that teamwork creates dreamwork.
Presenting our second collection INTUITION II at the old Berlin radio station building was a unique experience. The raw industrial mood of the new location of Funkhaus definitely created an exclusive ambience, creative vibes and added something extra to the atmosphere of the fair. During our stay, we really felt the collective green fashion empowerment by many conscious, eco-minded and ethical fashion brands - such as the lovely ladies from MP-Hamburg, the boss babe from COSSAC and many more inspiring souls.
© EDDIE DIMITROV / AMSTERDAM
© THOMAS LOHNES & ALEXANDER KÖRNER / GETTY IMAGES FOR MESSE FRANKFURT
From Day 1, we felt like we belong in Berlin, the vegan culture and green initiatives are the new normal here. We have also met many of our Instagram followers/bloggers who were more than excited to try on their favourite pieces, take snaps and already purchase some of our vegan fashion.
© THOMAS LOHNES & ALEXANDER KÖRNER / GETTY IMAGES FOR MESSE FRANKFURT
Even though we were occupied talking with interesting new retailers and influencers, we could still make time for our favourite new vegan hotspot in Berlin -TheBowl- where we could recharge our bodies and minds for the next tradeshow days.
A little sin.…we could not leave Berlin without grabbing a full box of our must-have-breakfast treat, the delicious 100% vegan and handmade Brammibals’ donuts.
© MIRA BEGOVA / AMSTERDAM
#sorrynotsorry for making you hungry guys :)
We miss you Berlin, and see you soon.
Love,
X
NOUMENON - Team
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