INTUITION I & II
INTUITION I: NATURAL INSTINCT
The word itself, “noumenon”, implies an object of a purely intellectual intuition. It therefore comes naturally to Noumenon that the collections carry the name Intuition. After all, when designed ethically, a garment embraces deeper meaning. Infused with intellectual intuition, it manifests itself into a wearable phenomenon.
“Natural Instinct” characterizes the theme of Noumenon’s debut capsule collection. It is a selection of plant-based, cruelty-free and environmentally friendly fabrics, that naturally shape the core values of Noumenon. Divided in two sub themes, Flowing Forward and Pure Linens, the debut collection embodies a number of keywords.
Expressive female activists from the seventies form a source of inspiration for Noumenon’s retro-infused designs. Think of Retro Futuristic, where retro and vintage designs are combined with modern fits to create something contemporary yet timeless. Inspired by Airy Surfaces, these immortal, elegant pieces are made out of, high-quality linens and soft flowing cellulosic materials that exemplify Pure Linens and Flowing Forward. The silhouette is close-fitted yet free and flowing, with a touch of minimalistic asymmetry. It is essential to flow forward in pure fabrics with ease. The ruffles in the collection refer to Romantic Fuzziness, which stands for femininity, just like the peaceful hues of the garments that appear during blush summer evenings, and sometimes moody cold grey days. Also, every garment carries a Hidden Story, which differs from a small description hidden in the tag or a witty wash & care instruction. Each of the garments have a personal tale to tell, which leads to Simplified Mindfulness. It is about maintaining a moment-by-moment awareness of thoughts, feelings, bodily sensations, and surrounding environment. Wearing a garment should not just be about appearance, it should be about how the fabrics make one feel, about mindfulness and telling their inner story. An ensemble is like a second skin and should therefore be worn out of intuition.
For Noumenon it is natural, in multiple meanings of the word, to create garments that are vegan, cruelty-free and ethically produced. Being aware and mindful of what Noumenon brings into this world is nothing more than using its Natural Instinct.
INTUITION II: GENUINE EGO
Combining pieces made of smooth fabrics with structured, rough garments, create a multidimensional, layered “Genuine Ego”. The Ego is generally perceived as an idea or opinion of oneself, especially the feeling of one’s own importance and ability. However, ideas and opinions are often formed in the phenomenal world which makes it challenging to be aware and to trust one’s intuition. When is it truly what something is said to be, when is it authentic. Or better said, what is the “Genuine Ego”? Divided in two sub themes, Mental Daydream and Introverted Inception, Genuine Ego explores the theme of finding balance in the self. What to do, think, say, eat, feel, wear, they all require awareness. Through awareness one will grow and it is awareness that forms the foundation of a Genuine Ego.
The new collection is layered, multidimensional, anonymous, mysterious, inside out and distorted. Yet at the same time it is structured, clean, smooth and open. It is exactly these dualities that form the source of inspiration for Noumenon’s second collection.
Mental Daydream is Deeply Dreamy and heavily influenced by Surrealism, which is pure psychic automatism, by which it is intended to express the true functioning of thought. Thought expressed in the absence of any control exerted by reason, all moral and aesthetic considerations. Upsetting and amusing, it contains symbols of one’s deepest desires and anxieties. This means a silhouette that plays with the proportions of the feminine body and a static structure where fabrics seems to take over. Velvet, often associated with nobility, gives the garments a multidimensional and mysterious feel.
Introverted Inception is also influenced by the most inner thoughts but likes to keep things internally. It is about heritage, a sense of belonging, where ethnic details are minimalistic andsimplified. The silhouette is a development of Flowing Forward, it is in a state of perpetual flow. Using the silky, vegan fabric Ramie, Introverted Inception is clean yet innovative. Combined with noticeable structures such as ribbed fabrics and pure linens, they form a delight to the senses.
Faded pigmentations, the contrast between paleness and intensity, dusty tones and saturated hues, create a sense of wholeness. The used colors initiate oneness in the collection. This collection is the balance between Mental Daydream and Introverted Inception, which together form the “Genuine Ego”. Being aware and mindful is Noumenon’s “Natural Instinct”. With Noumenon’s second collection it is time to take this instinct to a higher level, it is about sensing Noumenon.