INTUITION I : NATURAL INSTINCT
The word itself, “noumenon”, implies an object of a purely intellectual intuition. It therefore comes naturally to Noumenon that the collections carry the name Intuition. After all, when designed ethically, a garment embraces deeper meaning. Infused with intellectual intuition, it manifests itself into a wearable phenomenon.
“Natural Instinct” characterizes the theme of Noumenon’s debut capsule collection. It is a selection of plant-based, cruelty-free and environmentally friendly fabrics, that naturally shape the core values of Noumenon. Divided in two sub themes, Flowing Forward and Pure Linens, the debut collection embodies a number of keywords.
Expressive female activists from the seventies form a source of inspiration for Noumenon’s retro-infused designs. Think of Retro Futuristic, where retro and vintage designs are combined with modern fits to create something contemporary yet timeless. Inspired by Airy Surfaces, these immortal, elegant pieces are made out of, high-quality linens and soft flowing cellulosic materials that exemplify Pure Linens and Flowing Forward. The silhouette is close-fitted yet free and flowing, with a touch of minimalistic asymmetry. It is essential to flow forward in pure fabrics with ease. The ruffles in the collection refer to Romantic Fuzziness, which stands for femininity, just like the peaceful hues of the garments that appear during blush summer evenings, and sometimes moody cold grey days. Also, every garment carries a Hidden Story, which differs from a small description hidden in the tag or a witty wash & care instruction. Each of the garments have a personal tale to tell, which leads to Simplified Mindfulness. It is about maintaining a moment-by-moment awareness of thoughts, feelings, bodily sensations, and surrounding environment. Wearing a garment should not just be about appearance, it should be about how the fabrics make one feel, about mindfulness and telling their inner story. An ensemble is like a second skin and should therefore be worn out of intuition.
For Noumenon it is natural, in multiple meanings of the word, to create garments that are vegan, cruelty-free and ethically produced. Being aware and mindful of what Noumenon brings into this world is nothing more than using its Natural Instinct.